Enhance your Digital Strategy with Livestreaming (A How-To Guide)
Livestreaming is a powerful tool that can be used to build up your digital strategy. But that is just what it is, a part of the strategy.
Livestreaming should not be your whole digital strategy.
Even if you follow every rule and best practice, your marketing efforts will fall short if you don’t have a solid foundation to build your livestreaming, and other social media efforts, on top of.
More times than not, the basics of digital strategy are entirely missing, so when one strategy doesn't make up for what's missing, it's abandoned.
Without the basics, you will fall short of your goals and not even know why.
With that being said, here is how you maximize your video content and pair your efforts together in a way that has a positive impact all around.
Don't have time to read everything right now?
No problem! I cover this and more in my Ultimate (Unofficial) Guide to Livestreaming.
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Audience: Do you know exactly who you are trying to reach and target with your efforts? Do you know their favorite places to eat, hobbies, TV shows, preachers, etc.? There is a level of detail that you need to have in order to understand your audience and build that relationship. If you don’t know anything about whom you’re talking to, how will you know what to talk to them about?
Analytics: Do you know what pieces of content on your social media channels perform the best? Or even what social media channels perform the best overall? Which ones have the highest engagement or least engagement? Having accurate, informed analytics allows you to make confident choices in your marketing efforts. Your decisions should be based on actual evidence and not just ‘gut feelings’.
Goals: What are you looking to accomplish with everything that you are doing? Consider your monthly, quarterly and annual goals for your efforts. What is the baseline for your efforts? How do we quantify success? What are the KPIs (key performance indicators) driving your decision-making? Knowing where you need to go is important in starting the journey.
Strategic Partners: In many cases, you likely can't do this alone. I try to avoid the hard sell, but a genuine question you should ask yourself while investing time, money and resources into your efforts is; Who are you looking to as a strategic partner for your digital strategy efforts or overall strategy? Some agencies might be a good fit for you, and some might not, but in either case, you should partner with experts who can help guide your mission according to your goals
Using livestreaming as a digital tool can be incredibly valuable to crank your digital efforts to the next level and engage even more effectively. Many of the organizations that we work with here at Digital Pew see a much better engagement on video content than other types of content on social media. Below is one example where Facebook reach was 328% MORE on video content. Facebook engagement was 288% MORE. The page itself has a total following of about 17k on Facebook and 4k on Instagram.
Notice the spike in reach that can be seen in November when more engaging content was used to reach their audience based on our recommendations - it looks like a mountain range with an almost immediate spike!
Here is another example of a page I manage that has roughly 300k across Facebook and Instagram. Again, we see that video content gets over 300% more engagement and over 250% more reach - than ALL of the other options combined!
Leveraging video content isn't just beneficial, it's a must if you're looking to take your digital strategy to the next level.
Something I hit on frequently as well is how livestream video content can be used over and over again, turned into Evergreen content - videos don't have to age out just because it is a livestream. There are opportunities to maximize what you are using and are already doing with your livestream content. Check out our blog on creating Evergreen content to learn more.
Simply put, don't wait! Start using livestream to maximize your digital strategy efforts today.
How can you start using livestreams can you start TOMORROW?
Let me know on Twitter at @thedigitalpew